University Of Pennsylvania Capital Campaign Launch

The University of Pennsylvania is an Ivy League university located in downtown Philadelphia, PA. Its black-tie gala event — held at The Postal Lands, parking lots formerly owned by the U.S. Postal Service — was designed to kick-start a campaign to convert these asphalt-covered surfaces into a serene greenspace.

Advanced Staging Productions worked with the university’s staff and a team of outside vendors to produce a spectacular gala for 1,500 high-profile guests. The challenge was engineering and executing a high-end event in two large temporary structures on the former parking lots. Advanced Staging Productions provided ambient, decor and stage lighting for one main and four auxiliary stages as well as audio engineering for a variety of entertainment acts. The centerpiece was a six-sided video screen suspended above the main stage with different elements on each screen. Two large widescreen video projection displays flanked each end of the tent. Video sources and programming included four cameras and multiple video and graphic elements.


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