Client ABC wants to hire an event technology partner for their general session. They feel that there is no need for more than 4 technicians in the room during the running of the event, and they simply will not pay for more than four techs.
Here is what the general session consists of: Audio support for 300 people, with up to 8 presenters on stage at a time (that’s at least 8 wireless microphones to manage); two screen show with multiple video rolls; basic stage wash with back lighting and some up lighting around the room for decor. Sounds simple enough and could be operated with 4 techs… except there are also three cameras for IMAG (image magnification) and recording. Well, unless the cameras are not moving (which will make for a unique shoot), or they are remote controlled (which they are not), three of our four techs will be tied up. That leaves one tech to run audio, video, and lighting. Is that possible? Of course it is possible. Is it likely to be a smooth running, successful event? Doubtful.
We would like to point out, before we get an influx of angry comments from event planners, that this scenario could easily be flipped, where the event technology company tries to dictate to the client what they have to have in the room from a technology and labor perspective, regardless of what they want or what they can afford. Just because you can do something, or because it is the best way to do it, doesn’t mean you have to. Is it nice to fly the technology from the ceiling? Yes. Is it always necessary or worth the extra expense? No. There are many ways to effectively get your messaging across to your audience using technology. The trick is to work as a team to figure out what equipment and labor meets those needs as well as the needs of the budget. Sometimes concessions and/or compromises will have to be made on both sides, but that is why it’s called a collaboration and what makes it a true partnership.
This is why we have spent years perfecting what we call The Advanced Way. The Advanced Way is a philosophy of doing business that permeates throughout our company. It is that philosophy that sets the stage for great collaborations and that allows us to be a trusted resource for our clients.