Why Would an AV Company Hire Someone Else to Produce a Video?

Advanced Staging Productions recently decided to have a new company video produced to be used in our sales and marketing efforts.  The decision was made to hire a long time partner of ours to assist us with this project.  Someone that could develop the concept, write the script, shoot and edit the footage to create a final product.  During this process, we were asked why a technology driven company with a warehouse full of video equipment and a professional staff would choose to pay someone else for a service like this.

The simple answer is, “That’s not what we do.” At the base of all that we do at Advanced, is the underling philosophy that we don’t want to be good at a lot of things… we want to be GREAT at a few things. So what do we strive to be great at?  Providing audio, video, and lighting solutions for live events and meetings. We have spent the better part of three decades working on mastering these services. While we have been working on what we do best, there are a number of other people that have been perfecting the art of producing and editing videos. These people are professionals, and get paid to do what they do, because they are great at it… and that is something that we respect and look for in our partners.

This speaks to more than just us wanting a new marketing video.  In all the events we work on, we are very upfront and clear with our clients about what we do and don’t do.  We do not pretend to be experts in areas that we are not.  We are who we are, and we are very proud of that!

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