Steve Wildemann, president of Advanced Staging Productions and Rental and Staging Network, shares how to make an impact with stunning audiovisual presentations that drive your message home and make event attendees decide to come back next year.
Picture these two events:
One takes place in a half-darkened room with a sleepy audience bored by a presenter they can’t hear, and fuzzy slides they can’t make out from a dim projector.
The other has music pumping before it even starts, drawing in an excited audience that immediately engages with dynamic lighting and eye-catching 3-dimensional stage elements. The presenter speaks alongside video content that plays on bright LED displays.
The difference between these events is two letters: AV.
Audiovisual (AV) is an essential event component that can make all the difference in driving your message home to attendees by creating an emotional connection with them. Good AV is the difference between attending an event and experiencing it.
“AV establishes an emotional connection through sight and sound,” says Steve Wildemann. “This connection completely changes people’s attitudes toward a meeting or event. Making them feel like they are part of an incredible live experience is something that cannot be duplicated with a webcast or video feed. Creating this emotional link also drives retention of information. Attendees want to tell stories about it. The emotional connection is the forgotten piece of most events these days.”
Well-orchestrated AV is the glue that holds your event together and keeps your audience’s attention on your message. AV facilitates the immersive experience that excites audiences and drives your message home.