What is Interactive Video?
An interactive video is a form of visual media that allows users to interact with the content within the video itself. This gives the viewer the ability to interact with the video itself through a variety of tools. Users can click, drag, scroll, hover, gesture, and complete other digital actions to interact with the video’s content. This is similar to the way a viewer would interact with web content.
There are many different functionalities that can be built into an interactive video, but the most commonly used options are hotspots, 360 views, branches, data inputs, and quizzes. These types of functionalities create a more engaging experience for the viewer turning static video content into a more memorable experience.
Why Use Them?
Interactive videos are on the rise within the video production industry, with a common consensus that there are fundamental elements with interactive videos that better improve the audience experience over traditional linear videos. In recent surveys, 23% of marketers have shared they’ve used interactive content, and 83% of them assured that it was a success. Interactive videos add an even more powerful tool for delivering your theme and message to your audience. With the benefits of increasing engagement making your video active instead of passive, thus creating a game-like experience for your audience. Also since viewer interaction is a demonstration of preferences, the data obtained through these videos can become improved metrics to better understand your target audience. This kind of information obtained can assist in new ideas for improving your audience experience and your brand message as a whole.
Want to Learn More?
Advanced Staging Productions believes there is nothing more engaging to your audience than a compelling, authentic, and visual story through interactive visual media. With our visual media team, you can leverage a tailored approach and strategic partner to help your message resonate with more people.